About Us

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Who We Are

The Race Bib Co. produces high-quality, Australian made racing bibs, printed in Kent Town, South Australia, by our expert team.

Our Story

The Race Bib Co

The Race Bib Co. was founded in Kent Town, South Australia, fueled by a passion for high-quality printed products and a deep appreciation for athletics. Founder Laura started training with her first athletics club when she was just eight years old and quickly grew to love both cross country and track events, fostering a deep-rooted passion that continues to inspire our work today.

“At our core, we are and have always been passionate about offering the highest quality Australian-made products, outstanding customer service, and making a positive impact in our community.” – Laura Sayer  / Director

The History

Laura and her now-husband Ben travelled to Australia in 2016 for what they believed was a gap year. They travelled the country in a campervan and quickly fell in love with South Australia. During their time travelling, they were constantly issued wristbands, whether at Australia Zoo, Cairns Skyrail, Beerenberg Farm, or on a walking tour of Kings Park in Western Australia. 

After some investigation and discovering that most businesses were obtaining their wristbands from overseas, Ben and Laura put their combined printing, marketing and design experience to use and established The Wristband Co.

Six years later, and after investing in cutting-edge printing technology and the most sustainable materials on the market, Laura wanted to combine her passion for high-quality, environmentally friendly print products and her love of sports, and this is how The Race Bib Co. was born.

Our Sustainability Policy

At The Race Bib Co., sustainability is a part of our business’s DNA. It’s our policy to continuously find new ways to mitigate our environmental impact and create a positive outcome for our planet. We actively manage our carbon emissions, energy, waste, and resource use – but it doesn’t stop there. We believe every small step towards sustainability can make a big difference. We hire, operate, create policies, and sustainably develop products to help protect the safety of our planet’s future.

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Australian Made

Made right here in Adelaide

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Race Bibs

Wristbands

Lanyards

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